Aviva will launch a £9million advertising campaign on Boxing day, in an effort to ditch it’s former name Norwich Union. The campaign is set to run for six months and will feature celebrities who have changed their names before finding success.
The ad’s will run on tv, in print and online throughout the UK and will [...]

UK Insurance News
Entries from December 2008
Aviva Launch Advertising Campaign Over Brand Name
John Williams - Tuesday 23.12.08, 12:54pm
Tags: Insurance News
Travel Insurance
John Williams - Tuesday 09.12.08, 17:35pm
Travel firms that sell Connected Travel Insurance, that is insurance sold alongside a holiday to you and me, have until 1st January 2009 to apply for authorisation with the Financial Services Authority (FSA).
In a regulation set last year companies that do not authorise with FSA, can either become an agent for an authorised firm or cease [...]
Tags: Insurance News · Travel Insurance
APC launch new policy for home based businesses
John Williams - Friday 05.12.08, 14:22pm
The commercial and liability specialist APC underwriting has launched a new office and surgery policy aimed squarely at the UK’s two million plus home based businesses.
APC research has shown that over 14,000 home based businesses are launched each week in the UK, representing 60% of all start ups. The underwriter is aware that historically it [...]
AXA say policy holders are undervaluing contents
John Williams - Thursday 04.12.08, 13:26pm
Insurance company AXA says that millions of Britons are under insuring their personal belongings, following a survey by the company revealed a massive £255billion shortfall.
The average, customer estimated, home contents value is £29,000, while AXA say that figure is £9,000 short of the real average value of contents. The company has warned that in worst [...]
Tags: Contents Insurance








