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Why Europcar’s ‘We Deliver Service’ makes perfect sense

John Williams - Wednesday 02.06.10, 14:24pm

Along with the launch of their ‘We Deliver Service’ car hire launch, Europcar have revealed recent research that suggests that parked cars clogging up residential streets in UK cities could be costing motorists a combined £65 billion each year.

The research says that car ownership for the time-poor city dwellers costs them £3.50 for every mile they cover – excluding fuel.

On average a city car owner only spends 4 hours, 40 minutes at the wheel each week – meaning that their car remains parked for 97% of the time.

With the depreciation of their car, and the cumulative with costs for maintenance, insurance, fines and parking totalling £5,328.96 a year, it’s no wonder that nearly half (48%) would sell their car if there was a convenient alternative to ownership.

As UK cities have become less vehicle friendly over recent years, an incredible two thirds of car owners opt to travel by public transport, cycle or walk short distances rather than face congestion charges and parking stress.

The survey also reveals that owning a car is a stressful business, with over half saying that expense is the biggest stress of all, and 44%  revealing that their vehicle has been damaged or vandalised while parked on the road for any length of time.

With the launch of Europcar’s ‘WeDeliver Service’, the car hire business aims to be the perfect stress busting solution for the city dweller. The new service includes free delivery within 15 miles of an address and offers a rather speedy one hour delivery window even in Britain’s busiest city, London. To make things even easier customers can now have their car delivered to a home, business or even hotel address making car rental queues a thing of the past.

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